Safia is a seasoned Brand Management and Intellectual Property attorney, with experience in fashion, beauty, jewelry, children's products, housewares, media, restaurants, entertainment, and general consumer goods.

Honors

Safia has been recognized as a "Key Lawyer" in The Legal 500 U.S. in Media, technology and telecoms – Advertising and Marketing, for 2020

Safia was named to the New York Metro Super Lawyers list, a Thomson Reuters lawyer rating, from 2020-2024

Safia was named for inclusion to the New York Super Lawyers Rising Stars list, a Thomson Reuters lawyer rating service for lawyers under 40, from 2013-2017

Education

J.D., Brooklyn Law School, 2002

B.A., with honors, Lafayette College, 1999

Bar & Court Admissions

New York

U.S. District Court for the Southern District of New York

U.S. District Court for the Eastern District of New York

Safia has been practicing law for over 20 years. Her career and practice are focused on the development, expansion and protection of brands. Safia has experience in a wide array of intellectual property, brand management and commercial agreements, including, licenses, influencer agreements, advertising agreements, co-existence agreements, collaboration agreements, sponsorships/endorsements, website development agreements, manufacturing agreements, and distribution agreements.  When IP due diligence is needed in connection with various financial transactions, Safia will step in and ensure all considerations are met, including the handling of any related IP transfers. 

Safia also has significant experience managing domestic and international trademark portfolios of all sizes. She counsels clients regarding the selection, filing, maintenance and enforcement of trademarks and copyrights throughout the world and advises clients with regard to advertising and protection of their brands.  Safia also has significant experience with intellectual property enforcement matters, intellectual property litigation, and trademark opposition and cancellation proceedings before the TTAB.

Justin started his legal career over 17 years ago at Proskauer Rose in New York City in the litigation and corporate defense and investigations groups where he represented clients in connection with a wide range of matters, including intellectual property, contract disputes, foreclosures, bankruptcy, and antitrust. After Proskauer, he continued honing his legal skills at a small, New York boutique law firm.

In 2017, Justin transitioned to in-house practice, first at a private educational organization and then, most recently, a large, international public technology company where he provided guidance to management and oversaw projects covering a diverse range of subject matter areas, including but not limited to employment, client and vendor contracts, insurance, intellectual property, litigation, and real estate.

In his in-house roles, Justin quickly became a trusted advisor to senior leadership and will strive to continue inspiring that confidence in his clients as he shifts back to private practice.

Justin is admitted to practice law in the State of New York.

In his spare time, Justin travels as much as he can to experience new cultures and cuisines. If he is not traveling, he is at home cooking, baking, and honing his cookie artistry skills.

Alan has extensive corporate and commercial law expertise. In his roles as General Counsel for major corporations and as a partner in his law firm, Alan has significant experience successfully leading complex transactions, contract negotiation and drafting, performing a wide variety of commercial law services for global consumer product companies, managing advertising and marketing compliance matters for Fortune 100 companies, advising human resources departments, providing counsel on trademark and copyright matters, U.S. (e.g., FTC) and state regulatory matters, and privacy laws including GDPR, CCPA, CAN-SPAM and COPPA.

Representative clients include:

Rheem Manufacturing Company & Rheem Sales Company, Inc.

Campari Group (Campari, SKYY Vodka, Wild Turkey Bourbon, Aperol, Grand Marnier, Appleton Estate Jamaica Rum, and Espolon Tequila) – Commercial law support for U.S. operations.

Libbey Glass – Commercial law and M&A work supporting U.S. and operations.

Coty Inc. – Commercial law support (i.e., negotiation, drafting and review of commercial agreements; advertising review) for multiple cosmetics and fragrance brands including Calvin Klein, Burberry, Adidas, Tiffany, Rimmel, philosophy, COVERGIRL, KYLIESKIN (Kylie Jenner), Max Factor, Gucci, Hugo Boss, and Marc Jacobs.

One10 - Commercial law support (i.e., negotiation, drafting and review of commercial agreements; and advertising review) for marketing agency representing major automobile manufacturers

Saab Parts North America (Orio) – Commercial law support for principal U.S. and Canadian distributer of Saab automobile parts and accessories.

Former Corporate and Law Firm Positions include:

Saab Cars North America

General Motors Corp.

Oglethorpe Power Corporation

Sutherland Asbill and Brennan (Law Firm)

Education

Emory University School of Law, Atlanta, Georgia- J.D. (Law); LL.M. (Tax Law);

Ohio State University, Columbus, Ohio-BA, (European History & Economics)

Bar Admissions

Michigan and Georgia

What I like to do in my precious spare time:

Walking on any beach with my wife at low tide

Reading (History)

Providing unsolicited advice to my adult children

Playing saxophone (Started in 2020). Begin every day at 7:00AM by practicing in my office. Feel cheated if business or personal travel prevents me from playing. Promised my wife, in thirty years I will be very, very good.

After working as a consultant with an edtech startup based in Shanghai and more recently as an IT project manager with Intercontinental Hotels Group, Monique missed the energy and excitement of growing and building businesses with a high-impact team.

In 2020, she founded Outlyned Strategies and now works intimately with founders executing operational visions and creating efficiencies to optimize company growth.

Education

B.S. in Business Analytics and Information Systems, University of South Florida, 2017

Outside of work, you can find Monique trotting the map with her husband, planning their next trips with family and friends and making miniature homes.

Emma McGoldrick is a New York designer, creative director + illustrator. She is the founder of ESM Creative Studio, a full-service creative studio dedicated to cultivating brands and content for creators and businesses that are focused and intentional. She founded ESM Creative in 2018.

Emma is a home cook who love a good book and exploring NYC with her mini dachshund, Sadie.

Anna has been a paralegal for over fifteen years with a concentration in Brand Management and Trademark Prosecution. Creative and organized, Anna has a team player attitude to assist clients in various matters including worldwide trademark and copyright portfolio management, enforcement and litigation.Anna has worked closely with key members to create training materials for use in anti-counterfeiting programs and customs enforcement. Additionally, Anna has experience in assisting litigation teams with all phases of discovery.

Education

A.A.S. Paralegal Studies (ABA approved), Nassau Community College, 2008

Anna enjoys spending her free time with her husband and two lively and energetic little girls looking for the best spots to eat, play and explore on Long Island, NY. She is often listening to a true crime podcast or reading a thriller novel while drinking her repeatedly rewarmed cup of coffee.